Selling Security: The Blueprint for Mastering Life Insurance Sales Paperback – February 3, 2026

90% of life insurance agents quit in their first year.Only 5% of agents will still be active in 5 years.No one knows these statistics better than Jim Larsen who came into the industry in 2020 and quit 4 months later, only to return in 2022 and build one of the largest and fastest growing agencies in the country.With over 600 agents writing policies and agency sales nearing $1Million per month, he has defied odds to not only succeed at the highest levels, but to succeed after failing.This book is lived experience from a quitter to a winner who walks new (and stuck) agents down the road less traveled - the road of the 5%. Read more